Class, classification, and classism: the story of wine

Through an analysis of the culture industry surrounding the wine trade, the relationship between wine and the greater humanities is examined. Classism, fetishishism, commodification, and even a touch of rhetoric will all be examined through the eyes of the critical cultural lens. In this, it is my finding that without the stories that surround wine, it would be no different from any other commodity. As such, wine, as an artifact, must always tell a story. Is that story in the terroir, in the classist system, or in the consumption of the wine itself? The stories we communicate about wine fetishize the commodity, and influence how people see it as a status symbol.